Entrepreneurship Course Online | HBS Online

Syllabus

Entrepreneurship Essentials introduces you to the entrepreneurial journey from finding an idea, to gaining traction in the marketplace, to raising capital for your venture. This course explains how entrepreneurs run structured experiments to validate ideas and refine business strategy. You will dive deep into the numbers behind how entrepreneurs and their investors make financial decisions to create value and grow their operations.

Learning requirements: In order to earn a Certificate of Completion, participants must thoughtfully complete all 4 modules by stated deadlines.

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Modules Case Studies Takeaways Key Exercises
Module 1: Ideas and Opportunities
  • Identify an entrepreneurial idea
  • Evaluate an entrepreneurial idea
  • Gain comfort with twists and turns
  • Sizing the market
  • Estimate willingness to pay
Module 2: Building a Business
  • Apply the POCD (People, Opportunity, Context, Deal)
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The 10 Best Entrepreneur Biographies of Millionaires (2020)

Two years ago, I wasn’t really a book reader. I should have been though. The stories of successful entrepreneurs are always worth hearing about. Especially if you’re an aspiring entrepreneur looking to become a success in the business world.

There are only so many short videos you can watch in order to learn more about them. And there comes a point where nothing beats a book written on their stories.

 

The 10 Best Entrepreneur Biographies

These books are filled with knowledge, and the complete story behind their success in becoming truly great entrepreneurs.

I’m ashamed to say that I haven’t yet read all of these entrepreneur biographies; but have heard nothing but great reviews on the ones I haven’t picked up and read just yet.

Many of the entrepreneurs in this list are successful billionaires, not just millionaires. But I thought I’d categorize the title as millionaires anyway.

These are

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Washington State Housing Finance Commission



Washington State Housing Finance Commission

Want to Recharge Your Business During the Lockdown? Start Hiring Now.


4 min read

Opinions expressed by Entrepreneur contributors are their own.


While weathering the current storm, recognize that the lockdown the working world is experiencing can lead to opportunity and profitability when economies come back to life. Experts predict that once the economy does reopen, it will rebound quickly with a fast upswing, and small-business owners must be positioned to take advantage of that surge.

This is why it’s so important for companies to think about their talent needs not only for today, but also for when this crisis has passed. Here is some practical advice on what companies can do now on the hiring front to prepare for the future.

1. Think ahead.

It may sound counterintuitive to think about hiring in the middle of a pandemic-induced economic crisis; however, while some people are still sorting out details and adjusting to remote work, there are many

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3 Tips for Marketing a Service Business

Get exposure, offer stellar customer service and be nimble.


4 min read

Opinions expressed by Entrepreneur contributors are their own.


Marketing a product and a service are very similar in some ways: You have to identify your customers and their needs, and then craft your pitch to speak to their pain points. Apart from that, however, there are quite a few differences that make marketing a service business more complicated and difficult.

For one, you can’t mass-produce services like you can with products, and the customer’s input is much more pronounced. An uncooperative customer can degrade service quality significantly, unlike products which you can design to be fool-proof. Nonetheless, marketing is a crucial part of success in any service industry and you must get it right. Here are a few tips to do just that:

Differentiation for initial awareness

Unlike with products where there will be reviews

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6 Ways to Grow Your Business By Focusing on Personal Health


5 min read

Opinions expressed by Entrepreneur contributors are their own.


In 2018, Elon Musk famously said that people need to work “80 to 100 hours per week” if they want to change the world. His comments are a reflection of the view that it is not enough to work smart — you have to work hard, too. 

Unfortunately for Mr. Musk, while working those kinds of hours helped him create successful businesses, they may take a terrible toll on his health and future ventures. Working 80-plus-hour weeks is not sustainable for most and leads to poor concentration and high levels of unsustainable stress. 

From a health perspective, therefore, Musk is not a model for entrepreneurs to follow, and even he admits that. Entrepreneurs need to guard against personal health issues so that they can guide their businesses through tough times. Working long hours is not out

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6 Examples of AI in Business Intelligence Applications

Artificial Intelligence in Business Intelligence 950×540

Enterprise seems to be entering a new era ruled by data. What was once the realm of science fiction, AI in business intelligence is evolving into everyday business as we know it. Companies can now use machines algorithms to identify trends and insights in vast reams of data and make faster decisions that potentially position them to be competitive in real-time.

It’s not a simple process for companies to incorporate machine learning into their existing business intelligence systems, though Skymind CEO and past Emerj podcast guest Chris Nicholson advises that it doesn’t have to be daunting. “AI is just a box,” he says. “Math and code. If this, then that. That is the simplest way to describe it.” Organizing data collection and testing an algorithm with this data for accuracy over the first few months are is where many businesses get stuck.

But as AI has gained momentum, prominent application

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5 Steps to Help Your Business Emerge Stronger From the Health Crisis


5 min read

Opinions expressed by Entrepreneur contributors are their own.


The global health crisis has caused immense disruption to the global economy, and many companies around the world have been severely affected. Even so, some businesses have shown inspiring innovation in these challenging times.

Over the past few weeks, American automaker Ford innovated and produced 2.4 million protective face shields for medical personnel, assembling the raw materials, manufacturing capabilities and people over one weekend. British tech company Dyson pivoted to create a ventilator product in 10 days, while French fashion and luxury retailer Louis Vuitton announced recently that it will convert its perfume production lines to start making hand sanitizer.

How can business owners learn from the quick thinking of these companies and emerge stronger? Here are five suggestions.

1. Talk to your customers and listen to them.

Whether you are a restaurant owner or an

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School of Accounting | About | RCOBA Home

In the School of Accounting, we strive to create intelligent, thoughtful leaders with
the technical knowledge and problem-solving skills necessary for long-term professional
success wherever their career paths may lead. The Rawls College of Business houses
the first separately accredited School of Accounting in Texas and one of only about
40 such schools nationwide. The Accounting Program is also one of only 168 programs
in the U.S. that is separately accredited by the Association to Advance Collegiate
Schools of Business (AACSB).

These rigorous standards require a focus on continuous improvement through an emphasis
on regular 360 degree assessment of inputs to and outcomes of the accounting program.
As a result, students can be assured that they are receiving instruction that is current,
relevant and supported by cutting-edge research conducted by faculty who are experts
in their field. Graduates of our flagship Accelerated BBA to MS in Accounting Program
are recruited

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