Explained

Benefits of Business Intelligence & Analytics Explained With Use-Cases

Using business intelligence and analytics effectively is the crucial difference between companies that succeed and companies that fail in the modern environment. Why? Because things are changing and becoming more competitive in every sector of business, and the benefits of business intelligence and a proper use of data analytics is key to outperform competition.

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Consumers have grown more and more immune to ads that aren’t targeted directly at them.

The companies that are most successful at marketing in both B2C and B2B are using data and research to craft hyper specific campaigns that reach out to targeted prospects with a curated message. Everything is being tested, and then the campaigns that succeed get more money put into them, while the

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5 Types of Business Intelligence Technologies Explained

3. Ad Hoc Reporting

Self-Service Data InsightsAd hoc as a Latin phrase simply translates to “for this”. It refers to a solution that was created for a specific question or problem and is not meant to be changed or adapted for different tasks. Ad hoc reporting is a common business term that references a report or model that is produced for the purpose of answering a specific business question. The main reason for ad hoc reporting may be to fill in a blank on an as-needed basis where a regular report did not.  Or, it may be used to aid the making of an important business decision. For example, as the manager of a shop, you may need to decide whether you should purchase new equipment. You can create some ad hoc reporting to determine if purchasing the equipment would increase profitability. Lastly, the data retrieved from an ad hoc report will

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