The global business intelligence software market size was valued at USD 24.9 billion in 2018 and is expected to witness a CAGR of 10.1% from 2019 to 2025. Large organizations have adopted the “Big Data” approach to organize internal and external datasets. Owing to technological proliferation, and growing usage of IoT and analytics, companies can now track and compile behavioral data with a clear purpose.
Business intelligence software enables businesses to make informed decisions based on logical facts involving market trends and consumer buying patterns. For instance, data exists in a number of systems across the large organization as they own CRM and ERP applications. Hence, the primary step to utilize BI is to prepare an inventory of the data produced by the business. Furthermore, the increasing adoption of data analytics in end use industries to analyze the data and make more informed business decisions is expected to