About a year into Chartio, we’d moved into our first real office in the Founder’s Den. Another Denizen came by and said something to the effect of “Oh, you guys are in the BI space…” and then proceeded to drop about a dozen buzz words, only a couple of which I knew. I’d interviewed almost 100 companies about how their data processes and needs but at that point I realized I’d completely missed researching any vendors of the traditional BI market and the incredible amount of jargon that that community comes with.
As it turns out BI is an incredibly jargon filled industry as a result of it being historically so fragmented, with the largest players owning less than 10% of the market . These giant pieces of software took months to install and integrate so trials were few and far between. Deals were won by one sales and marketing