3 Tips for Marketing a Service Business

Get exposure, offer stellar customer service and be nimble.


4 min read

Opinions expressed by Entrepreneur contributors are their own.


Marketing a product and a service are very similar in some ways: You have to identify your customers and their needs, and then craft your pitch to speak to their pain points. Apart from that, however, there are quite a few differences that make marketing a service business more complicated and difficult.

For one, you can’t mass-produce services like you can with products, and the customer’s input is much more pronounced. An uncooperative customer can degrade service quality significantly, unlike products which you can design to be fool-proof. Nonetheless, marketing is a crucial part of success in any service industry and you must get it right. Here are a few tips to do just that:

Differentiation for initial awareness

Unlike with products where there will be reviews

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Personal Finance News Information Tips

Greetings all,

I guess it’s about time to shut down this blog, Top Finance Blog. It’s been a nice run of 11 years and initially I had a lot of fun and made some nice money, but those days are gone and it’s time to move on.

Since I never had many return visitors or subscribers and had only one comment in the last 5 months, I doubt anyone will actually read this. But that’s okay because I’m turning off comments in any case, so I’ll probably never know if anyone ever cared about most of the content here in the last few years or so.

However, if there were things here that interested you, here’s a bit of information for you. Many of the articles here will be repurpose elsewhere. They’ll either go to my accountant’s blog, who I write for, or my relatively local blog, Syracuse Wiki, where

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5 Tips for Aligning Your Remote Team’s Goals


5 min read

Opinions expressed by Entrepreneur contributors are their own.


With 52 percent of the global workforce already working remotely at least once per week before the current situation, it is becoming essential for businesses to cultivate a productive and engaged remote team. One key factor is alignment between employee and company goals. Studies show that when employees understand how their work contributes to company objectives, productivity increases by 56 percent. 

Here are five tips for how you can help your remote team align its goals. 

Communicate Regularly 

Remote teams cannot function without excellent communication. It is critical in any group dynamic, but in a remote work setting, when interactions are limited to explicit platforms like instant messages or emails, even more so.

You can schedule regular company-wide meetings to provide plenty of opportunities for information sharing. Daily check-ins or standup meetings are another great way

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Insurance Claims Definition, Tips and Resources

When you make an insurance claim, you have usually suffered some type of a loss or your property has sustained damage that is caused by one of the named perils insured by your insurance policy. Your insurance policy provides coverage and compensation to you for covered losses or the damages you sustain as a result of the claims process.

Having more insight about the insurance claim, how companies handle insurance claims and the methods by which you can file insurance claims can take the worry and guesswork out of the insurance claim process and empower you to get the money you deserve in a claim settlement.

Insurance Claims Process Overview

Depending on the type of insurance claim you are making, the process will be different. Home insurance and personal property insurance claims will involve meeting with adjusters, getting approvals for estimates, making repairs, or replacing items. Each of these steps

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What is a Finance Major and is it Right for Me? | Career Advice & Interview Tips

Are you intrigued by the mathematics or statistics courses that you’ve taken in the past? Do you feel like you solve problems in creative ways, with a numbers-driven approach? Would you be interested in helping companies plan for how to grow their revenue or maintain profitability in both the short and long term? If so, a finance major might just be for you.

What is a finance major?

Financial planning, investment decisions and analyzing/limiting expenses are all various aspects of what you can and will learn as a finance major. As a finance major, you will study how companies have performed in the past to predict how they will perform in the future, and learn how to communicate information that will drive strategic changes. Many of your assignments will be project driven, whether they be individual case studies to enhance your problem-solving ability, or group presentations to practice the way

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Interested in Starting a New Business? 8 Helpful Tips on How to Begin

Taking a long-term view and breaking up projects into manageable tasks are key.

11 min read

Opinions expressed by Entrepreneur contributors are their own.

In my travels, I speak to so many people who dream of starting their own business. They say they’re tired of working to make someone else’s dream come true, and they really want to take control of their life and future. I always ask them: Why don’t you just go for it? One of the most common responses I hear is that they have no idea where to even begin. I understand why they feel this way. Starting a new business is a big, overwhelming endeavor. However, if you take a long-term view and break the process up into a series of small tasks, starting a new business can feel safe and manageable.

If you’ve made the decision to move forward, where do

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Best practice tips for business intelligence success

There is no doubt that companies understand the importance of business intelligence (BI) to supporting the efficient and effective running of the organisation.

Continued economic uncertainty and major industry-changing dynamics like mobility and the shift to digital business put a premium on data and information. Whether it’s optimising processes, improving customer service, increasing the accuracy of marketing initiatives, breaking into new markets, or seeking ways to get ahead of the competition, firms recognise that getting the right data to the right person at the right time is a key prerequisite to business success.

However, recognising the importance of data and analytics is one thing. Actually putting in place the processes and tools required to deliver data and analytics in the most efficient and appropriate way to meet the needs of business decision-makers is a different matter:

The majority of organisations continue to struggle to get the desired value out of

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Insurance Tips: 10 Steps to Buying Car Insurance

Experts recommend that if you have a lot of assets, you should get enough liability coverage to protect them. Let’s say you have $50,000 of bodily injury liability coverage but $100,000 in personal assets. If you’re at fault in an accident, attorneys for the other party could go after you for the $50,000 in medical bills that aren’t covered by your policy.

The general recommendations for liability limits are $50,000 bodily injury liability for one person injured in an accident, $100,000 for all people injured in an accident and $25,000 property damage liability (usually expressed in insurance shorthand as 50/100/25). Here again, let your financial situation be your guide. If you have no assets that an attorney can seek, don’t buy coverage unnecessarily.

Your driving habits might also be a consideration in determining the coverage you need. If your past is filled with crumpled fenders, if you routinely speed, or

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9 Business Tips Every Entrepreneur Needs To Know

The right approach can mean a world of difference in business. Part of setting up a long-term plan is knowing where the problem spots are, as well as which business philosophies work better for which industries. That’s why having a strong group of peers and mentors is so important for leaders: An outside perspective, or someone who has already faced a similar misstep, can mean all the difference between struggling and finding success.

This means that you need to have your ears turned toward those who have your best interest in mind. A good mentor can offer encouragement where needed — or chiding, if required — and guidance on any number of subjects, all without trying to run the business themselves. And while someone more senior can offer good advice, they’re not the only voice you should seek: Peers and others at the same stage of business as you,

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